The move is part of a strategy to coalesce influencers and reach a younger demographic that may not be tapped into mainstream news or follow the White House on social media, a report from Axios said.
“We’re trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital,” Jen O’Malley Dillon, White House deputy chief of staff, told Axios.
Relying on influencers’ reach could also be part of Biden’s strategy to reach younger voters ahead of the 2024 campaign. Biden has yet to announce his re-election bid, but he remains the top Democratic contender.
His administration has four members of staff – not part of the Biden campaign – who will connect with influencers and independent content creators, Axios reported.
The administration has previously relied on TikTokers, YouTubers and Twitch streamers for its messaging campaigns, including its effort to get young people vaccinated.
The White House did not immediately respond to a request for comment on the reports.
A specific app is not named in the bill, but the piece of legislation was a direct response to concerns that TikTok could share data with China’s government.